LOCATION: NEW YORK, NY
SIZE: 4,000 SF
Founded in Australia, Pie Face, a casual dining restaurant chain was introduced into the New York City Metropolitan area at various locations. The original Pie Face prototype was designed and developed in Australia. Tobin | Parnes Design was charged with reimagining and refining the Pie Face brand with upscale finishes and sophistication, catering to the NYC market. In collaboration with the clients’ vendors, TPD incorporated the brands signature color palette, finishes and materials. Custom millwork, lighting, furniture, signage and storefront design all reflect the reinvented Pie Face brand and established the character for the NYC prototype.